How we got here


From humble beginnings as a foodie blog, Rustic Flitch/The Rustic Dish has evolved into a trailblazing company that fills a void in the UK market for environmentally conscious kitchen and cooking products. Established in 2011, our journey began when we recognised a shortage of options for rustic, sustainable kitchenware. Extensive research led us to discover the importance and beauty of olive wood, which, at the time, lacked support in the UK.

Driven by a passion for preserving the environment (and cooking) and providing unique, high-quality products, we embarked on a project to design a range of cheese and cutting boards. Our search for skilled artisans led us to a workshop in North Africa that perfectly aligned with our needs. Since then, we have forged a lasting relationship with this small business, spanning an impressive 12 years.

In 2016, we expanded our supply chain by bringing another olive workshop on board, this time in Italy. Collaborating with talented craftsmen, they create a diverse array of boards and kitchenware items using beautiful Italian olive wood. This addition to our product offering further enhanced our range, adding an exquisite touch of Italian craftsmanship to our collection.

At Rustic Flitch, we pride ourselves on curating a selection of products that embody both environmental consciousness and rustic, contemporary elegance. By choosing our kitchenware, you become part of a movement that values sustainability and supports small businesses. Join us in celebrating the timeless beauty of olive wood and the artisans who bring our vision to life.

As we and Rustic Flitch has grown, so too has our range of offerings and our graphic design expertise. We have expanded beyond kitchenware and embraced the realm of wall art, allowing you to enhance your living spaces with our prints. But we don't intend to stop there.

Driven by our commitment to sustainability, we are continuously exploring new avenues to expand our product line. Soon, we will be venturing into product ranges of everyday objects, bringing our unique touch to items that accompany you throughout your daily life. Rest assured, our unwavering dedication to environmental policies will remain at the core of every product we create.

By staying true to our values, we aim to provide you with a broader range of consciously crafted, aesthetically pleasing items that seamlessly integrate into your everyday routines. Our expansion into these new horizons is a testament to our ongoing growth and evolution as a brand that never compromises on sustainability.

Join us as we continue to innovate, create, and inspire.

Thanks for reading!

Lee & Jo xxx