Our Brand

At Rustic Flitch, we are more than just an online retailer. We are a hopefully beacon of sustainability, driven by our commitment to the environment. Through our partnership with the Eden Reforestation Project, we are actively combating deforestation by planting trees in the most deforested regions of our planet.

We take great pride in our environmentally conscious practices, especially when it comes to sourcing our olive wood. We work closely with olive groves and farmers to acquire wood from trees that have reached the end of their natural fruiting life, ensuring that they are given a purpose beyond their natural purpose. By utilising this resource, we financial support the olive industry in some of the poorest regions of the world and assit them with transitioning their stock to younger, more productive trees while reducing waste and promoting sustainability.

At Rustic Flitch, we understand that every purchase has the power to make a difference. By choosing our products, you join us on a journey to protect our planet and preserve its natural beauty. Together, we can create a greener future, one tree and one sustainable choice at a time.

We recognize the immense value of olive trees and their role in carbon sequestration. These magnificent trees grow over many years, absorbing and storing tons of carbon within them. We have found a way to extend their purpose and keep that carbon locked within their structures for many more years to come.

Through our carefully crafted cutting and cheeseboards, we breathe new life into these retired olive trees. By repurposing their wood, we not only honor their legacy but also ensure that the carbon they captured remains securely stored, reducing its impact on the environment. Our olive products become a tangible embodiment of sustainability, allowing you to make a conscious choice that contributes to carbon neutrality.

By choosing Rustic Flitch, you become a steward of our planet. With every purchase, you support the preservation of our environment and the fight against deforestation. Together, we create a sustainable future where the beauty of olive trees is celebrated, their carbon is effectively stored, and their legacy lives on for generations to come. Join us in this transformative journey towards a greener and more conscientious world.